B2B Trade Fair Participation

Participating in international B2B trade fairs is one of the most effective ways to help exporters:

Directly access importers
Build and maintain international trade relationships
Build brand recognition in the industry
Launch products
Conduct market research.

To participate successfully in trade fairs, companies need to equip themselves with trade fair participation skills to research, plan, prepare, execute, and follow up before, during, and after the fair. With many years of accompanying associations providing comprehensive shared booth services for Southeast Asian exporters at international food trade fairs, including Biofach, Thaifex, Vietnam Foodexpo, and Vietnam International Sourcing Fair, we will assist you in the following stages:

STEP

Before the fair

Successful participation in a trade show depends on meticulous preparation, which is both time-consuming and labor-intensive. We support companies by:

Selecting the right trade show
Booth registration and construction
Conducting market research
Managing communications
Scheduling pre-fair meetings with customers and training company personnel with the necessary skills.

During the Fair

With thorough preparation, we help companies maximize their potential in customer acquisition, brand promotion, and market research:

Supporting customer interactions throughout the fair
Guiding the recording, classification, and storage of buyer information
Organizing matchmaking activities with buyers and introducing potential partners
Managing communication to attract buyers and increase brand recognition
Guiding market research activities at the fair
Resolving any issues that arise.

After the Fair

Many companies fail to follow up effectively after the show, resulting in wasted resources. With our extensive experience in securing successful export contracts, we help companies to:

Manage and nurture customers
Evaluating the effectiveness of trade show participation and summarizing lessons learned
Arranging customer visits to manufacturing facilities and raw material areas

Based on the success of the BioTrade booth at various B2B trade fairs, we encourage companies to join the BioTrade joint booth to:

Increase brand awareness for Vietnam and Southeast Asia products in the international market, while sharing information with partners in joint transactions
Optimize the cost of participation, saving time and resources for the company
Benefit from professionally designed booths with prominent branding and prime locations
Increase company visibility and connect with reputable partners through a series of synergistic communication activities from the BioTrade brand and various industry companies
Enhance the skills of company personnel with professional training on how to participate in the show
Learn from the BioTrade partner network and gain insights from experts and support units in marketing and trade promotion

Market analysis